Employed at Fritz Hansen during 2007-09 with the role of
International Design Manager – Brand Communication, she has been
responsible for the Brand Coordination including the implementation of
the Visual Identity and the Corporate Communication for the Republic of Fritz Hansen worldwide, ensuring consistency throughout all communication.
Among her job responsabilities:

Concept and art direction of image advertising campaigns
Concept and art direction of the Republic Magazines
Styling and defining furniture collections
Design of new concepts and trend scenarios

Design and define strategic directions regarding the brand’s identity
Develop and implement guidelines for use of brand and logo
Secure a common expression in all communication material

Implementing and maintaining showroom concepts
Develop and maintain retail concept
Concept and art direction of fairs and events including:
Salone del Mobile, ICFF, Stockholm Furniture Fair,
Kortrijk Furniture Fair, Oslo Design week.